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  • Denise Cable The Home Styling Company

Selling an empty property? How staging can help you sell faster and for more.

Updated: Jun 6, 2020

Let's start by looking at the facts:

1. Staged homes spend 50% less time on the market

2. Staged homes can sell for 8 to 10% more

That's fairly compelling evidence.

Yes, it is an investment, and one you might not have thought about. However if you invest an average of 2% (and often less) for an average 8 to 10% return, that's certainly not to be sniffed at.

Let's look at the figures:

For example:

(Based on 2% investment)

A £250k property could potentially earn you an extra £20k profit

A £350k property could potentially earn you an extra £28k profit

A £550k property could potentially earn you an extra £44k profit

A £750k property could potentially earn you an extra £60k profit

Speed of sale is the other huge advantage of staging so you can get on with your next project. It could well be the difference that clinches you the sale.

Professional Home Staging is the art of making a home appealing to the highest number of potential buyers. When selling any product, we all understand the importance of marketing, and whole teams will work at perfecting the best image, logo, typeface and wording to create the right look and feel for their product. Selling a property shouldn't be any different. Marketing an empty property is marketing an unfinished product.

As a developer, you will have made hundreds of decisions about exterior and interior finishes when building your property, Dressing the property for sale is the final piece of the property marketing jigsaw. Leaving potential buyers to make up their own mind about how your property might fit their lifestyle is far more risky than showing them unequivocally. The evidence tells us that without any reference points within a room for a buyer to focus on, they will often see rooms as smaller than they actually are. So don't leave them to their own devices - show them.

An empty property can be cold and uninviting no matter how wonderful the blank canvas. It is very difficult for a potential buyer to engage emotionally with an empty property and see it as their future home. There is nothing to draw them in. It is also very challenging to photograph an empty property for the same reasons - there is nothing to focus on. Each room can end up looking the same. With buyers searching online for their potential new home, photographs of empty properties are not going to grab their attention. A beautifully styled room however most certainly will.

The theory is simple: potential buyers are looking for a new home, not just a house. A staged home helps a potential buyer imagine your property as their own and increases their willingness to pay for it.

Photos - Jon Holmes Photography

The Home Styling Company can offer you a completely hands free service to stage your property. The cost of staging will be substantially less than any price reduction you may make if your property isn't selling.

Call Denise on 07870 751108

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