Channelling Our Disney Style Magic With An Enchanting Transformation
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When they see the astonishing results home staging can make to a property, clients often ask me if I have a magic wand. Sadly, I don’t… but I do subscribe to the power of transformation when it comes to breathing new life into a tired or empty home. Take a look at this story of a traditional stone cottage which had become stuck through lack of interest until we helped conjure up three offers above the asking price.
STAGING SELLS EMPTY PROPERTIES FAST
Categorically, home staging makes the biggest impact to an empty property as was proven once again when we partnered with James Sellicks Estate Agents & Chartered Accountants recently. This very lovely Rutland cottage actually had huge potential with spacious rooms, lots of natural light and plenty of attractive characteristics but despite all these great plus points, there had been absolutely no interest or viewings when it was offered for sale in an empty condition over several months in 2020.
Understanding the power of staging, the James Sellicks team advised the vendor to have the property professionally staged before a relaunch earlier this spring. The Home Styling Company has considerable expertise in dressing older, rural properties and know exactly how to make them appeal to buyers without compromising their unique charm.
UNWELCOMING BECOMES IRRESISTIBLE
On this occasion, our team partially staged the cottage which is a great cost effective solution for vendors where just the KEY rooms are staged. In the dining area we created a welcoming, sociable space where there had simply been an expanse of chilly, tiled floor and for the living room we chose subtle, country classic furniture, arranged to focus attention on the previously overlooked natural stone fireplace. The bedroom was enriched with rich bold blues in tactile, luxurious fabrics set alongside contemporary furniture chosen for its rustic quality. The kitchen and bathroom just needed some TLC and exactly the right accessories to make them sing.
The whole collection was carefully curated to warm up the cottage, highlight those special features and show off the kind of lifestyle which offered universal appeal to buyers.
Once staged, the professional on line marketing photos swiftly translated into a queue for viewings, multiple asking prices offers and a very happy vendor when a sale was agreed within three weeks.
3 GOOD REASONS TO STAGE AN EMPTY HOME
98% of property searches begin on line so images of your home need to catch the eye of potential buyers. Empty rooms simply don’t appeal so employ a professional stager to ensure they stand out from the crowd.
Demonstrating how space might be used – especially for an older home, is really vital. Viewers perceive empty rooms as smaller than they actually are and give much more consideration to work that needs doing which can put buyers off.
Staged homes sell three times faster than unstaged (Estate Agent Today 2019). Home staging makes it easier for a buyer to visualise the property as their future home.
Look out for more fantastic transformations to come.
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Tel: 07870 751108