Property Staging Versus Interior Design
Defining the difference between Interior Design and Property Staging.
A very warm welcome to The Home Styling Company blog. This week we look at Property Staging in the UK and the difference with Interior Design. The sun is shining on the regional property market and our team has been busier than ever making all kinds of homes look their best before being offered for sale.
We’re grateful to everyone who responds to our posts and visits our website and we love hearing your questions about what we do. One thing that seems to cause plenty of confusion is the difference between home staging and interior design. We’ve outlined the difference between the two disciplines – you might be surprised to find out they aim to achieve completely contrasting results.
What is Property Staging?
Home Staging focuses on presenting a property to its best advantage so that it is sold or rented more quickly and at a better price. Home stagers aim to make a home appealing to the highest number of potential buyers. A large part of our job is to help viewers imagine themselves living at that property and embracing the lifestyle we have created.
There are several techniques that The Home Styling Company team use to improve a property's appeal by transforming it into an attractive and welcoming package that will have buyers queuing up. Presenting the house in a neutral way for example, has proven to be an effective way to accelerate sales. We make use of decluttering and de-personalising techniques to make space for the next homeowner. We also use space carefully and add furnishings, accessories and furniture from our own collection to make the space sing.
This is how one veteran estate agent describes home staging: “It’s magical. It's beyond decorating and cleaning. Staging is about perfecting the art of creating moods. The process makes houses look bigger, brighter, cleaner, warmer, more loving and, best of all, it makes home buyers want to buy them... Instantly!”
Does Property Staging really work?
Yes it does and here’s a few quick facts to prove it… You’ll make more money and your property will sell faster - Staged homes spend, on average, half the time on the market than non-staged homes. You will make your money back - Staging can start from as little as a few hundred pounds, with an average staging investment of between 1 and 3% of the home’s asking price for full blown whole property furniture rental, which generates a return on investment of 8 to 10%. Generally, staged homes sell over 8% above asking price. Your online photos will stand out - 90% of buyers search online first. They spend 2 seconds on an advert without a photo, and 20 seconds on a listing with a good image. Guaranteed offers - 77% of estate agents said staging made it easier for buyers to visualise the property as a future home.
What is interior design?
Interior Design is focused on structural changes, the floor plans and functions of space within the house. It allows clients to bring their own ideas to life. Clients can create homes with their own very personal tastes and requirements in mind.
Interior Designers do the opposite of Stagers. They personalise the property to the client’s requirements, whereas Home Staging creates a neutral space – ideal for selling.
Property staging in a Nutshell.
- depersonalises a property and Interior Design makes it uniquely personal.
- helps a home appeal to a wide range of buyers and Interior Design is all about the owner.
- helps sell the space and Interior Design is usually for just the owner to enjoy.
- mostly works hand in hand with the Estate Agency industry while Interior Designers work hand in hand with the Design Industry.
We hope that helps clear up any confusion but do contact us for clarification around your own home projects. We offer free, friendly and informal advice and look forward to helping.
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