Estate Agents Discover a New Secret Weapon
Agents and Stagers - The Perfect Partnership
Thank you for visiting The Home Styling Company blog. We love hearing from you so please keep your comments and ideas coming. What questions do you have about home staging?
This time we thought you’d like to hear another real life property sale story which came about thanks to some magical teamwork between the stager (us) and the marketing agent – James Sellicks Estate Agents & Chartered Surveyors.
We have been delighted to work with the James Sellicks team on many occasions and they were one of the first agencies to understand the power of home staging – swiftly recognising how staging a home can influence not only the speed of a sale but the price achieved.
Just last month we were asked to stage a beautifully renovated and extended Victorian home in Rutland on behalf of James Sellicks. The vendor had done a superb job and the project was finished to a very high standard. The interior was immaculate – but empty….
STAGING MEANS SELLING
Caroline Leonard, Senior Sales Negotiator, advised her client to consider professionally staging the home to maximise the return on his investment. Despite having no experience of staging, the vendor put his trust in Caroline and all credit to him for taking her advice. For developers, time is money and it’s all too easy to rush an empty home to market to recoup investment. Caroline’s client was prepared to go the extra mile to make sure the home was presented beautifully – staged to sell.
The Home Styling Company staged the home from top to bottom using hand-picked furniture and furnishings, chosen from our expansive collections to suit the property style and target market. We showed how those empty spaces might be used and the glorious lifestyle awaiting the lucky buyer.
SEEN AND SOLD… IN RECORD TIME
Despite the snowy weather, Caroline was confident enough to invite a handful of potential buyers all of whom were already listed with James Sellicks, to view. With viewing clients described as ‘bowled over’, the vendor received an offer for the full asking price on the same day…. BEFORE the home had reached the open market. The result? One overjoyed vendor, a very happy buyer and a delighted agent. Here’s what Caroline has to say:
“Every time we work with Denise we sell immediately”
“We knew that engaging The Home Styling Company was crucial to maximising our client’s investment. The reality is that some buyers have more imagination than others so why leave it to chance? Denise and her team can show a home to its greatest advantage to achieve the maximum price. She can also showcase a home’s wider appeal. In this case, we were able to show how the property might suit everyone from families to older couples – a really useful sales tool. We were thrilled to achieve the asking price immediately but crucially also had a list of other clients queuing up to buy.”
Thinking of selling? Take Caroline’s advice…
“I would advise anyone selling a home from developers to private vendors to speak to Denise. She operates on many different levels – from basic advice, part staging for a couple of rooms to a full house staging service. The Home Styling Company are always flexible and adaptable and can work to any budget and with homes in any price bracket. I’m a firm believer in home staging – I’ve seen it make the world of difference to house prices and I think that staging is fast becoming a vital part of the selling process.” Contact your local James Sellicks agency through www.jamessellicks.com
AGENTS BENEFIT – DON’T MISS OUT
We think every high end agent should have a styling expert they can call upon to make sure clients don’t miss out.
After staging homes to add value, as well as ensuring they look their finest, we arrange professionally photographed marketing images designed to make sure each home stands out from the rest. Not only does this kind of high level strategy attract more prestigious properties, it reduces the time they spend on sale, agency marketing costs and time spent on viewings.
Maximum price means maximum commission. Is it time you put your trust in staging?
We believe that when estate agents and home stagers work as a team in the best interests of their clients, it’s always a winning formula.
Thanks for visiting our blog today and do get in touch or visit www.thehomestylingcompany.co.uk if you would like to know more about the service we offer.
We offer a free, friendly and informal consultation (just on the phone at the moment) for advice about your own home staging projects. You’ll find everything you need to know about cost effective solutions to help sell your property on our website.
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