Posted:26th April 2022

Unleashing The Potential Of A Home That Won’t Sell

How Staging Turns a ‘Stuck’ Home Into A Star.

What can vendors do to break the cycle of no interest in a home that has plenty to offer but just won’t sell? Read our blog to find out.

The Negative Spiral.

Every vendor hopes for the dream house sale; a great agent who organises plenty of viewings with eager buyers clamouring to offer the very best price followed by a swift and problem free completion. If that has been your experience – we salute you, well done.

Sometimes, however, a house just gets stuck on the market and the longer it sticks for, the more suspicious buyers become.  ‘What’s wrong with it? Why hasn’t it sold? If it hasn’t sold by now, there must be a problem….’ Those suspicions become a barrier to viewing and the house remains unsold, unseen in a downward spiral of negativity which usually results in a drastic reduction in price – not ideal.

Empty homes have no appeal

One thing we know for sure is that empty homes simply do not appeal to buyers. With 99% of viewings generated from online searches, empty rooms do not compete well against furnished properties and potential buyers scroll on by. The finest of homes can feel unloved and soulless when empty and the longer a property stands empty, the more neglected it tends to look.

Turning the tables

If you find yourself in a jam with a house that nobody wants to view,  don’t despair. There are strategies employed by professional home stagers like The Home Styling Company which can stop the decline and tempt those buyers back through the door in droves.

Project Northampton – a case in point

A lovely house in beautiful Northamptonshire was offered for sale but fell victim to the problems we’ve been describing. It was a perfect storm of negativity. The ex-rental home had been offered for sale unfurnished and empty and had had no interest or viewings for several months. The initial agent had not done a great job; in the listing details some rooms had not been labelled and some had been missed altogether.

With zero interest and no viewings, the agent did nothing more than advise the dreaded price reduction – in this case, by £30,000. Understandably, the vendor had become totally disillusioned

New Strategy

The Home Styling Company were called in to assist and we realised immediately a new approach was needed. Although we are completely impartial, we work with enough Estate Agents to know a good one when we see them so we recommended a change of listing and the vendor signed with Haig Property Professionals – an energetic and highly competent agent we know have their clients’ best interests at heart.

The Turnaround

Adam Young from Haig gave the vendor some honest feedback and went on to organise some remedial decorating, a garden tidy and some essential maintenance. The property was spacious, light and contemporary. The floors, fixtures and fittings were luxurious but even this high spec finish still wasn’t enough to tempt viewers while all the rooms were empty.

The Home Styling Company team stepped in to complete the transformation and worked our magic on the interior. After we installed furniture, furnishings and accessories we arranged new professional photographs for marketing and the house was re-offered for sale.

Guess what happened next?

Another win for professional staging as part of a focused approach in partnership with a great agent. Our collaborative project management took away the stress from the vendor and the new photographs of the staged home created a buzz online. With multiple viewings arranged, the staged home sold within two weeks.

Now that’s what we call a result.

Another win for Home Staging

Was the vendor wowed by the results of home staging?  Most definitely. Could professional staging sell your own stuck property? Why not call us today to find out how we can help?

For advice and assistance in staging an empty property, why not give us a call or drop us an email? We’ll help you make sure your home achieves the best price in the shortest possible time.

Denise and Stephen Cable


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