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The experts at The Home Styling Company explain how savvy developers use cost effective Show Homes to sell properties quickly and for the highest possible price.

We’ve been busy working with a series of property development companies lately and the Show Homes and results have been spectacular. Canny developers realise that staging homes to sell not only encourages many more viewings but those viewings are converting to rapid sales at prices higher than expected – something that every vendor strives for.

Would you shop for an expensive outfit for a special occasion and then forget to wear shoes? Thought not.

Staging is the final piece of the development jigsaw. When a renovated or newly built property is ready for sale, why not showcase it beautifully to achieve the very best return on your investment?

Even better, why not follow the lead of experienced developers and factor in the cost of staging from the very beginning?

We guarantee staging will cost far less than you think and be worth every penny when the added value appears on your bottom line.

Selling more than one house?

Recently we staged one home for a developer with five similar properties for sale in Evesham. It wasn’t necessary to stage all five properties; staging just one allowed buyers to really connect emotionally and see exactly how living there might look and feel. When the images were posted online, buyers were queuing up to view and all five homes sold quickly. The investment in staging one home triggered the sale of all five properties. The vendor was delighted and so were we.

Staging sets a home apart from many similar properties a potential buyer may have seen; it makes the difference between finding a home and just viewing a house.

It’s never too late for Show Homes to make a difference.

We know buyers are harder to persuade during the winter months so act now to stage those unsold, empty properties fast. It’s well documented that buyers make up their mind to buy a home as soon as they walk through the door so let us help you create that crucial first impression.

The Home Staging Report 2019 (Home Staging Association UK) report three key statistics from developers who took part in the research:

100% of developers saw staging increase the number of viewings.

100% of developers saw their staged properties sell faster than non-staged ones.

83% of developers said staging increased the offer price typically between 8 and 10% per property.

Affordable appeal

We offer cost effective Show Homes solutions to small to medium sized developers who may not have used a show home before. A fully dressed show-home can be delivered within two weeks from order to installation with no hassle or time commitment for the vendor whatsoever. We can scale up or down to make every size of empty house so much more appealing.

The Home Styling Company have won awards for our transformative skills and we style properties to sell – not just to look good. Never overdone or ‘glitzy’, we’ll plan the interior and supply just the right tasteful furnishings to highlight the best features of the property and showcase your hard work. Our furnishings can be purchased or rented and are often obtained by buyers who have fallen in love with the looks we create.

Transparent Pricing of all our Show Homes.

Our price includes all design, delivery, installation, styling and uplift and will incorporate your brief, brand, target market, budget and timescale.

We are very happy to recommend and liaise with estate agents to develop a marketing package on your behalf, including the professional photography which can also be used to help market your future development projects.

For more of our services see - Services

Don’t risk harming your overall profit margin through slow sales and a low perceived value of your product. We offer free, friendly and informal advice about your future plans and look forward to talking about how we can help.

To see more on our great results see our favourite blog - Once upon a time in Leicestershire – Property Styling Midlands

Denise and Stephen Cable

Defining the difference between Interior Design and Property Staging.

A very warm welcome to The Home Styling Company blog. This week we look at Property Staging in the UK and the difference with Interior Design. The sun is shining on the regional property market and our team has been busier than ever making all kinds of homes look their best before being offered for sale.

We’re grateful to everyone who responds to our posts and visits our website and we love hearing your questions about what we do. One thing that seems to cause plenty of confusion is the difference between home staging and interior design. We’ve outlined the difference between the two disciplines – you might be surprised to find out they aim to achieve completely contrasting results.

What is Property Staging?

Home Staging focuses on presenting a property to its best advantage so that it is sold or rented more quickly and at a better price. Home stagers aim to make a home appealing to the highest number of potential buyers. A large part of our job is to help viewers imagine themselves living at that property and embracing the lifestyle we have created.

There are several techniques that The Home Styling Company team use to improve a property's appeal by transforming it into an attractive and welcoming package that will have buyers queuing up. Presenting the house in a neutral way for example, has proven to be an effective way to accelerate sales. We make use of decluttering and de-personalising techniques to make space for the next homeowner. We also use space carefully and add furnishings, accessories and furniture from our own collection to make the space sing.

This is how one veteran estate agent describes home staging: “It’s magical. It's beyond decorating and cleaning. Staging is about perfecting the art of creating moods. The process makes houses look bigger, brighter, cleaner, warmer, more loving and, best of all, it makes home buyers want to buy them... Instantly!”

Does Property Staging really work?

Yes it does and here’s a few quick facts to prove it… You’ll make more money and your property will sell faster - Staged homes spend, on average, half the time on the market than non-staged homes. You will make your money back - Staging can start from as little as a few hundred pounds, with an average staging investment of between 1 and 3% of the home’s asking price for full blown whole property furniture rental, which generates a return on investment of 8 to 10%. Generally, staged homes sell over 8% above asking price. Your online photos will stand out - 90% of buyers search online first. They spend 2 seconds on an advert without a photo, and 20 seconds on a listing with a good image. Guaranteed offers - 77% of estate agents said staging made it easier for buyers to visualise the property as a future home.

What is interior design?

Interior Design is focused on structural changes, the floor plans and functions of space within the house. It allows clients to bring their own ideas to life. Clients can create homes with their own very personal tastes and requirements in mind.

Interior Designers do the opposite of Stagers. They personalise the property to the client’s requirements, whereas Home Staging creates a neutral space – ideal for selling.

Property staging in a Nutshell.

1. depersonalises a property and Interior Design makes it uniquely personal.
2. helps a home appeal to a wide range of buyers and Interior Design is all about the owner.
3. helps sell the space and Interior Design is usually for just the owner to enjoy.
4. mostly works hand in hand with the Estate Agency industry while Interior Designers work hand in hand with the Design Industry.

Other blogs to show the power of Staging - A new developer & Tale of two House.

We hope that helps clear up any confusion but do contact us for clarification around your own home projects. We offer free, friendly and informal advice and look forward to helping.

Denise

We love hearing feedback about the blog, our website and our services so feel free to get in touch. If you’d like to you can also follow and ‘like’ us on Instagram, Twitter and Facebook.

Home Staging Success in Leicestershire.

Welcome to The Home Styling Company (Property Styling Midlands) blog post, this time we’d like to share a story with you.

It does feature a very happy ending BUT it’s no fairy tale. This is the true story of what happened when one Leicestershire property developer decided to invest in home staging. At least one of his dreams came true!

A property styling story.

In November I took a telephone enquiry from a property developer in Leicestershire – let’s call him Ben. Ben had just completed his very first development project and was exploring his options regarding marketing. He was interested to find out how home staging could help sell his property quickly and with the maximum return on his investment.

Property Styling Advice

We chatted at length and after explaining the home staging process thoroughly, I gave Ben the advice I always offer to clients in his position. “The most important thing now is to strike the right balance between presentation, marketing and price. If your property looks fantastic, is pitched at the right price and you have exactly the right agency representation, you have the perfect combination for the best chance of a swift, successful sale.”

How will I know that home styling will work?

Armed with my best advice, Ben hit me with the question I still find most difficult to answer…. “How will I know if staging makes a difference?”

The truth about Home Staging.

The truth is, we can never really know what might have happened if a client had decided not to opt for staging. Would the home still have sold? Maybe – who knows? But maybe not; perhaps that property would stay languishing on the market for months and months, losing money and deteriorating in condition all the time.

A leap of faith into property staging.

Ben decided to put his faith in The Home Styling Company and I am delighted to report that what happened next made him very happy indeed.

Ben’s ‘Styling Godmother’ swooped in. The Home Styling Company team provided full furnishings to all rooms complete with complementary accessories. After carefully selecting just the right furniture and furnishings from our vast stock of homeware, the property immediately came to life and was transformed from a beautifully finished shell into a gorgeous potential home – the magic spell was cast.

To make the most of the transformation, we arranged a portfolio of professional photographs for Ben’s estate agent to use on line, as well as a great video to showcase exactly how potential buyers could use the space – making it effortless for them to imagine themselves living there.

A dream price and outstanding result for Property Staging.

Before staging took place Ben had received a valuation he was happy with. It didn’t quite take him into profit but he would break even. Not a bad result for a first development project right? Of course, but can you imagine how happy he was when his agent increased the valuation by £30,000 after staging took place?

Ben was ready to place his property on the open market and what happened next was a dream come true. Ben’s agent arranged four viewings on the first day of listing and they ALL made an offer!

Ben sold his property for the full asking price and the sale was completed within six weeks. A happy agent, a happy buyer and a VERY happy vendor. Oh and by the way, the buyer purchased lots of the furnishings and accessories we placed which meant we were happy too. It proved we’d pitched the styling absolutely on point.

A happy ever after for Property Styling Midlands!

So, what’s the moral of this story? We can’t ever be sure of what might have happened but we can be sure of what really did happen when Ben put his trust in The Home Styling Company.

This is what Ben had to say when I contacted him to congratulate him on his dream sale:

“Thanks Denise you did a great job. I’m very pleased we decided to have you stage the property. I’m convinced it’s made a substantial difference and feel justified in my decision to spend the extra money. Regardless of the financial or time benefits, no one can argue that there is a tangible improvement to a staged property over an unstaged one.”

Why don’t you have a look at Ben’s property and judge for yourself?

Here are the links to the portfolio of pictures and the video tour.

Portfolio Pictures

Video Images

More proof and more evidence that Home Staging really works see our Bedford Blog.

Thanks for visiting our blog today. See you next time for more Property Styling in the Midlands.

Denise & Stephen

We offer a free consultation (just on the phone at the moment) for advice about your own home staging project, and you’ll find everything you need to know about cost effective solutions to help sell your property on our website.

We love hearing feedback about the blog, our website and our services so feel free to get in touch. If you’d like to, we’d love to meet you on our social media platforms too. You can follow and ‘like’ us on Instagram, Twitter and Facebook. We're always available to talk about all things "Staging".

Home Staging Midlands.

Wishing all friends and clients of The Home Styling Co. a peaceful Christmas and a very happy and successful New Year.

We’d like to take a moment to reflect on some of our highlights from the year gone by and to look forward to all the great opportunities the New Year has to offer. Our Home Staging Midlands projects team have been particularly busy.

What a year it has been…. For all the obvious reasons, most of us have never spent so much time within our own four walls and the concept of being at home has never meant so much to so many.

Property is our passion and making houses look their best is not only our job but our privilege.

Homes matter and so do the people living in them, building them, improving them, buying them and selling them.

We are very proud that our team of expert home stagers have played their part in making so many amazing dreams come true this year.

Looking back to 2021.

Looking back to the start of 2021, we were busy helping vendors create virtual interiors to show buyers in lockdown exactly how rooms might look until they could visit again in person.

As the months went on and we were able to emerge back into the real world, we collaborated with builders and construction companies to create elegant show homes to ensure that clicks online turned into viewings and progressed into sales. Dozens of buyers went on to find their ideal homes and developers kept their cashflow healthy and successfully stayed afloat which in turn helped keep affiliated jobs secure.

The Ideal Magazine has some great festive content Ideal Home.

We’ve celebrated with estate agents when empty properties ‘stuck’ on the market have been given a new lease of life by our skilled stylists and quickly found new occupants to love them.  We’ve helped vendors far and wide make sure their properties stand out from the crowd when they were not on hand to do it themselves.

We were thrilled when Rutland was named ‘The Best Place in England’ for families to live and we look back with great pride to our work on Hudson’s Cottage – one of the county’s most historic homes which had been in the doldrums but quickly found a brand new owner with a little help from our creative consultants.

We’ve worked with clients struggling during the course of parting with much loved family homes and made that process a little easier to manage by staging their home through fresh eyes and helping to find a buyer to love their home just as much as they did.

The Year Ahead 2022.

Happy New Year & Happy Home Styling

To everyone we’ve worked with this year – the developers, investors, private clients and property agents, a heartfelt thank you for your faith in our ability and for your continued support.

We can’t wait to see what new challenges 2022 will bring and to help a whole new raft of customers make their homes look their very best.

And finally, to our own loyal and super talented crew. We salute you and thank you for letting us share your incredible skills which have combined to make us the most awesome, award winning and successful home staging team in the region.

With our sincere thanks and warmest wishes to everyone.

Denise and Stephen Cable

The Home Styling Company

Visit our Home Page to see links to our latest projects of 2021 Home.